OF OODUA FM
OF OODUA FM
OUR HOST COMMUNITY
Ifè , also Ilé-Ifè , is an ancient Yoruba city in south-western Nigeria. Evidence of urbanization at the site has been discovered to date back to roughly 500 AD.
Ife is where the founding deities Oduduwa and Obatala began the creation of the world, as directed by the paramount deity Olodumare.
Obàtálá created the first humans out of clay, while Odùduwà became the first divine king of the Yoruba.
The Oòni (King) of Ife is a direct descent from the god Odùdùwa, and is counted first among Yoruba kings.
To this day many of the survivingtraditional religious groups of the city celebrate the creation of the world during the Itapa festival.
According to anthropologists, its habitation can be traced as far back as 350 BCE. ILE – IFE , the cradle of Yoruba, the city of the survivors, spiritual seat of the Yoruba, where the dawn of the day was first experienced, the source, the head of the whole universe; the land of the most ancient days, the home of divinities and to the people of Ife “ILURUN” i.e. Gateway to heaven.
Ife refers to the people while the city is called Ile-Ife. Historically, Ife people organized themselves into about thirteen communities and each community head called “Oba”. Each Oba played a dual role as political administrator and also deity chief priest.
Later, these thirteen communities were merged into one under the leadership of Odùdùwa. This unification was effected by Odùdùwa.
Since their great Grandparents were illiterates, written records were impossible to come by. Histories were therefore handed over from one generation to another orally.
The most universally accepted is that Oduduwa is the father of the Yoruba. He is the ancestral father of any Ooni or Oni ni Ile Ife (i.e, he who owns the land of Ife) that ever reigned or will reign in Ile Ife.
At the entrance of this ancient town on a Hill known as Ori Oke Ajebandele along Ibadan Road is sited Oodua Fm.
WHO WE ARE
We are a news and general entertainment radio station with a unique mix of content centered around cultural exploration. We are driven by the the desire for a culturally responsive programming that speaks to the nuanced interests and needs of the South Western community.
Within its short time of coming on board, Oodua 90.9 FM has already become a force to reckon with. This does not come as any surprise: we have a crop of professionals who continuously aim for the best.
Our primary area of coverage is Ile-Ile and its environ, including Ilesa, Ede and Osogbo. Our clear signals are also picked in parts of Ondo, Oyo, Ekiti, Kwara and Delta states. We are also available for live audio and video streaming on www.oodua909fm.com.
OUR TARGET AUDIENCE
This bracket accommodates the youth and the students acquiring tertiary education who are in search of the best of edutainment programming, as well as the educated males and females with keen interest in politics/governance and their immediate socio ¨C cultural environment.
This bracket takes care of the illiterates and semi literates who can easily be described as the locals with a deep sense of culture and tradition in the rural, semi urban and urban areas in our coverage areas:
Babs Daramola is a veteran broadcaster with about three decades of sound broadcast experience that cuts across both radio and TV. The award-winning broadcast journalist also presents ‘The Conversation’ a weekly Current Affairs talk show on Oodua Fm.
Sunday is fast becoming an exponent owing to his unique presentation skills. He is fondly called ‘Mr Sabo-Lagere’ by his fans. His daily Yoruba sports presentation0„2 BO SE N LO LAGBO ERE IDARAYA is already adjudged the best Yoruba sports presentation in the south west.
OODUA 90.9FM AS ADVERTISER’S CHOICE.
Oodua 90.9 FM’s programming and wide reach makes it a veritable platform for advertisers messages to be delivered to a targeted and captive audience. Our online and social media accessibility provides the platform to market to local, national and international audiences.
There are no fewer than twenty tertiary institutions scattered over our coverage areas, with hundreds of thousands of students. Advertisers can take opportunity of our youth and students based programmes to reach out to them. And all these at a cost that is much affordable than most of our competitors.
Oodua 90.9fm is not just a community radio station; it’s the IDEAL community radio station.